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Communicating in technical business –
what is special about it?

As technical solutions are rated by their usability and their innovative potential, they require a special explanation towards your customers. In addition, a target-oriented communication strongly increases the effectiveness of technical development processes in your company. Besides, with conflicts handling skills you can use conflicts in effective way as chances for continuous innovation.

Another important issue is the attitude towards conscious communication in technical business. Although the importance of professional communication is increasingly recognized and used, nevertheless there is a still great potential in the technical area which can be useful for success in the technical area. Often we see that engineers, technicians and other personnel from technical areas discover the pleasure of successful communication processes and are using this new motivation gainfully in their daily job.

Communication also depends on the culture where the communicating people are. A team meeting in technical business life differs from a team meeting in other business forms. Our communication is always influenced by the concrete situation. And the situation is influenced by the frame conditions – in our case the conditions given by our technical business.

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